brand identity design

Project scope: improve brand positioning and unify visual identity
Date: 2014

The Chás do Mundo rebranding project was carried out for a Portuguese brand of exquisite tea experiences. The mission was clear: to take the brand to new heights, ensuring it stands out from the crowd while maintaining its core essence. With this rebrand, a fresh and captivating identity was meticulously crafted, adding value to the brand and breathing new life into its presence.
A cohesive and impactful visual identity was created to ensure that the brand stays top-of-mind. A new logo, typography and color palette were crafted to capture the essence of Chás do Mundo while instilling a sense of elegance and sophistication. The Chás do Mundo rebrand project is more than just a makeover; it’s a transformation aiming to propel the brand into the future.

campaign

Additionally, the project included the creation of an impactful campaign aimed at generating brand recognition and fostering a closer connection with the target audience. 

Through strategic messaging, compelling visuals, and targeted outreach, the campaign should effectively communicate the essence of Chás do Mundo to the desired audience.

Engaging with potential customers and building a community of tea enthusiasts will ensure that Chás do Mundo becomes synonymous with exceptional tea experiences.

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