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brand identity design

Project scope: brand identity project for a new Portuguese sports apparel brand
Date: 2016

the brand

Unleash Your Power, Defy the Norms!
Born from a passion for empowering young women, Hustle has evolved to reach female crossfit athletes. The brand foundations are built upon strength, audacity, and discipline—pillars that fuel the fire within every dedicated athlete.

The brand believes that true power lies in defying the norms and pushing the boundaries. Hustle is a celebration of the relentless spirit that drives young women to exceed expectations. 

Strength is not just a physical attribute; it’s a mindset.  But audacity is the secret ingredient that sets the brand apart. Hustle fearlessly embraces boldness, daring to be different. 

Discipline is the cornerstone of success, and it’s what propels the brand forward. Hustle is more than just clothing; it’s a symbol of commitment, reminding you to stay focused on your goals and never settle for mediocrity. Hustle is a constant reminder that discipline is the bridge between dreams and reality.

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